ExLens.ch
The ExLens.ch website aims to be a comprehensive platform that reviews and analyzes daily news from Swiss newspapers and online sources. The site will feature YouTube videos, providing a multimedia experience that enhances news consumption. A key focus will be on utilizing data science to create insightful charts and visualizations that highlight important trends and statistics relevant to the Swiss community.
Moreover, ExLens will conduct public surveys to gather opinions on various topics, emphasizing the experiences and challenges faced by foreigners in Switzerland. This includes examining how Swiss authorities and citizens interact with foreigners, whether they are refugees, students, or professionals living in the country.
The website will cover significant issues across all 28 cantons, addressing the quality of services provided, living costs, taxation, and the overall challenges faced by foreigners. By promoting transparency and accuracy in reporting, ExLens aims to foster dialogue with the public, ensuring that diverse voices are heard and represented.
Overall, ExLens.ch will serve as a vital resource for foreigners, providing them with the information and insights necessary to navigate life in Switzerland while encouraging cultural exchange and understanding between locals and the foreign community.
13.October.2024
Updated Data chart representing the current challenges faced by foreigners in Switzerland based on recent statistics.
Strategic Marketing Plan Development
focusing on increasing visibility, engagement, and community involvement:
Strategic Marketing Plan for ExLens.ch
Market Analysis:
Target Audience: Identify and segment the target audience, including:
Foreign students studying in Switzerland
Professionals relocating to Switzerland
Refugees and asylum seekers
Families of foreign nationals
Competitive Analysis:
Analyze competitors in the space, such as other news platforms and community forums for foreigners in Switzerland, to identify gaps and opportunities.
Content Marketing:
Blog Posts: Publish articles on relevant topics, including news analysis, integration challenges, and success stories of foreigners in Switzerland.
Video Content: Create engaging videos summarizing daily news and interviews with foreigners, fostering a personal connection with the audience.
Infographics: Utilize data visualization to create infographics that highlight key statistics and insights relevant to the foreign community.
Social Media Strategy
Platform Selection: Focus on platforms popular among the target audience, such as Facebook, Instagram, and LinkedIn, to share content and engage with users.
Regular Updates: Post regular updates, including articles, surveys, and community events, to maintain engagement.
Interactive Content: Use polls, quizzes, and live Q&A sessions to foster interaction and gather feedback from the audience.
Continuous Improvement
Feedback Loop: Gather feedback from users through surveys and direct engagement to refine marketing strategies and content offerings.
Adapt to Trends: Stay informed about changes in immigration policies, public sentiment, and community needs to adapt marketing efforts accordingly.
Swiss Free Commerce GMBH
CEO
